Archive for the 'Business+Design' Category

DocTrain West Slides

Tuesday, May 13th, 2008

Here’s the slides from my Business of Experience workshop at DocTrain West….

| View | Upload your own

Heading to Vancouver tomorrow

Wednesday, May 7th, 2008

I’m teaching a 1/2 day workshop Business of Experience: Hands-On Methods to Increase Your Influence at DocTrain West this Friday…if you’re in Vancouver and want to hang out, I’m around a bit Thursday evening and Friday afternoon….

Down with Innovation?!

Thursday, April 24th, 2008

So, I.D. magazine published this trolling article, and I can’t resist linking to Down with Innovation, precisely because it (unintentionally) makes so many of my points about business fluency for me.
I sympathize that design thinking is getting a lot of attention the business press, leaving design doing without the love it deserves. But this sort […]

Understand » Solve » Evaluate

Wednesday, April 23rd, 2008

Here’s the simple model that I use to explain the design approach: Understand, Solve, and Evaluate (U.S.E.). This model generalizes to all kinds of framing and problem solving situations, not just product design. If you’d like to use the diagram yourself, I’m releasing it under a Creative Commons Attribution Share-Alike license. Here’s a Slideshare link […]

Business Fluency

Tuesday, April 22nd, 2008

Eating lunch with my friend Matthew Milan last week in Miami, he turned to me and said "you need to blog more". Thanks for the encouragement :) I completely agree, and to build some personal momentum will be surfacing some of my ongoing interests and themes that got bplusd started three years ago this month. […]

It’s not prototyping, it’s not sketching, it’s…Artifacting?

Monday, April 21st, 2008

So, a lot of our early work with clients and stakeholders involves creating artifacts that symbolize the system, rather than the literal representation of a prototype or sketch. That includes things like stories, or design the box and other design games. I see this in a lot of the generative methods that Liz Sanders shares […]

Heading to Miami

Tuesday, April 8th, 2008

I’ll be in Miami this week for the Information Architecture Summit. I’ll be teaching a day-long workshop on the Business of Experience: Building Buy-in So You Can Deliver Great Products and Services. During the main conference, I’m also talking about a model for designers to think about business in a more concrete, granular way to […]

The Elephant, the Ant, and the iPhone

Sunday, March 30th, 2008

When Bruce Nussbaum called out the iPhone platform as a pillar to fight recession, and then defended his selection by pointing to Kleiner Perkin’s iFund, he committed a classic error in assessing innovation opportunity: he focused on the elephant, and overlooked the ant.
If you’ve ever had the opportunity to visit with an elephant, they are […]

The i-freaking-Phone will save us from recession?

Monday, March 17th, 2008

I like Bruce Nussbaum a lot. He’s a huge proponent of business and design, and I think that he’s done a lot to get corporate America to recognize the value of innovation and design (thinking and doing). Maybe because I admire his efforts so much, I have a hard time when he calls out the […]

FastCompany picks up the ‘Jonathan Ive for CEO’ meme

Thursday, January 31st, 2008

Manuel Saez picks up on the Designer as CEO meme on the FC Blog. And positively, he doesn’t just focus on whether Jonathan Ive would be good for Apple - he looks at the bigger picture and asks if designers *in general* should sit in the C-suites. That’s an important distinction - it separates individual […]