Gene Smith, my partner at nForm, has put together a fantastic program for our upcoming Web Strategy Summit. With a focus on driving business value, the Web Strategy Summit offers the kind of ideas, stories, and tools to make the most of your web investment. We’ve got amazing folks like Jeremiah Owyang (Forrester), Christina Wodtke [...]

So, like I wrote about yesterday, decisions are fractal – big decisions are often composed of a lot of smaller decisions. But there’s another kind of big decision that we need to think about: decisions are big when they have a big impact, not just when they take a lot of resources or involve a [...]

When we talk about influencing decisions, it’s important to recognize that many decisions hinge on a whole bunch of other smaller decisions. Decisions are often fractal – we see decisions within decisions within decisions. And that helps us sort out what kind of decisions we need to focus on for influencing outcomes. Matching the level [...]