This week, Jump announced their upcoming title, Wired to Care: How Companies Prosper When They Create Widespread Empathy. Available in January, Wired to Care tackles one of the big problems with innovation—it’s not about technical superiority, innovation is about application. Empathy is key to seeing how new technology or process can improve people’s work, play, relationships, and lives…that fit with people is key, and the more widespread empathy is within an organization, the better it will be at identifying innovation opportunities.

I haven’t had the chance to read the whole book, but I’ve enjoyed the sample content, interviews, empathy ratings and other goodies on the companion website. For the user experience and design crowd there may not be extensive new insights – the Jumpsters are good (very good), but their work isn’t based on alien methodology recovered from Area 51. The real thing I’m excited about is looking at the book for elements that I can use to share with business people. Selling design research and human-centered empathy as a critical business skill is something that is really useful to me and my company, and I’m looking forward to adding Wired to Care to the resources we share with prospects and clients as they adopt design.

This entry was posted on Thursday, November 6th, 2008 at 3:50 pm and is filed under business+design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.