11 Stories about Canadian Design 7
So as our neighbors to the south prepare for an onslaught of turkey and cranberries, I’ve started thinking about design in Canada, prompted by a Twitter chat with Nora Young, host of CBC’s Spark.
In 2007, Nora ran a two part series on design on Canada’s heavyweight thinking show IDEAS. Called By Design: The Politics of Everyday Objects, the series focused on the design of everyday things (think Don Norman and Henry Petroski).
I pinged Nora about the possibility of a sequel that focused on design thinking and innovation. She’s slammed, but asked for suggestions for covering Candian design on Spark. Feeling cramped by Twitter’s 140 character limit, I decided I’d collect my thoughts here.
DISCLAIMER: This is not at all comprehensive, and there are many other people who have a broader perspective and are connected to more Canadian design communities than I am. But here’s my $0.02 for what it’s worth. I’d love to hear your comments or your own blog posts about Canadian design and where we should pay attention.
First, some articles of faith that underly any really interesting conversations about design for me:
- Design has moved beyond form and function. But people still equate design with style, because that’s what they can see.
- Problem solving and Framing are foundations for strategic design investments (see Design Maturity (pdf)
- Design and innovation are significant areas to drive growth, diversify the economy, and combat recession. But our national design and innovation policies focus on 1) technology and 2) traditional designers creating graphics and products, instead of systems and services. This is unlikely to change, since we’re even worse off than the US, which held a recent National Design Policy session without folks like the Interaction Design Association and IA Institute who represent an important perspective on interactive products and services.
There are multiple angles (and multiple stories) for Design in Canada. Here’s some quick snippets.
- Famous Canadian Designers - Rashid / Mau / Cardinal / etc. - I think this is in some ways the easiest, but also the least interesting, because they already get a lot of press. Do they really need more? More importantly, do Canadian listeners?
- The rise of a new kind of design and design thinking in Canada. “Moving Beyond Form and Function” Roger Martin is reshaping business education at Rotman. OCAD is creating some great new programs. ACAD launched the Institute for the Creative Process. This may be too abstract for a brief segment on a show like Spark, and was my original suggestion for a more in-depth treatment on IDEAS.
- More concrete - the emergence of Service Design. Except I don’t think we’ve seen service design really emerge in Canada yet. Are there any established practices that are based in Canada?
- Also concrete, with substance to make a Canadian angle - the emergence of interaction design/experience design. Ron Wakkary is doing interesting things at SFU. Bill Buxton is now at Microsoft, but spends a lot of time in Toronto. The Interaction09 conference runs in Vancouver in February. There’s a healthy local community in Toronto, Vancouver, and Ottawa with growing numbers in Montreal, Calgary, and Edmonton. Firms like mine regularly work with the Fortune 500 as well as improving the expereience for national and regional public sector websites and services.
- The Quiet Rock Stars of Canadian Design - There are Canadians who have done a lot to shape the global design conversation. Dave Shea, Derek Featherstone, Gene Smith*, Michael Dila, Idris Mootee, Matthew Milan, David Crow, Jon Lax and a bunch of others. I’m not tuned into the industrial designor gaming crowds in Canada, but there’s lots going on there too. * disclosure: Gene is my business partner.
- The Design Drain - there’s plenty of Canadians who make a big contribution to design but don’t live in Canada anymore - from better known folks like Lane Becker, GK van Patter, Steve Portigal to lesser known people like Bryce Johnson, recently moved to Seattle to take a job with Microsoft. UPDATE: I think there’s a negative connotation to drain, and maybe should think of another title - like Expat Design. I’m *glad* Steve and Lane and GK and Bryce are where they are, since they contribute back to the Canadian community along with the global design conversation.
- Design Super Stars - instead of focusing on personalities, focus on products and services designed in Canada. RIM and the BlackBerry. Flickr. Games at Bioware/EA Vancouver. Freshbooks. Wild Apricot. Four Seasons. MEC. Lulu Lemon. Tried but true approach, and I like that it avoids the cult of personality established by Rashid et. al. Could easily be a short segment in regular rotation on shows ranging from Spark to Q.
- Design Failures - one Toroto company hired the famed team at IDEO and invested a ton of money only to launch a product that flopped. I’m not privy to the details, but it’s an interesting direction. Design is not a silver bullet. Maybe not the story to start with in renewed coverage of design…but I like pulling back the curtain on the design hagiography crafted by firms and a press that loves to create a hero myth.
- The Design Deficit - to follow that thought, why are Canadian companies hiring US firms for innovation and design consulting? Do we not have the talent? Or is it the thought that expertise is a function of distance? Funny story on that - at a 2005 library conference in Edmonton, one of the attendees commented that the organizers were very forward thinking to fly in Gene Smith, who publicized the term ‘folksonomy’. It’s true that Gene is a great speaker and sparked the folksonomy conversation that pushed a flurry of buzz about tagging. But he didn’t fly anywhere, since he’s local.
- Historical exposition of Canadian designs - dig into some of the things showcased at The Canadian Design Resource not just contemporary design.
- Designing Growth - look at the economic contributions and opportunities offered by design, both for innovation, growth, and opening up new areas like service design. Tuned to the economic uncertainty of today, growth in times of change is a challenge that can be met by design and innovation. This is the most timely of all the story ideas here. (See Richard Florida’s creative class riff, though he was just on CBC).
So there’s eleven ideas for covering design in Canada. I’m sure there’s lots of others, and apologies in advance for not mentioning people, products, or perspectives I should have…please let me know what I should add by dropping a comment here or posting a link to your own blog. And thanks Nora for the invitation to put in my 2 cents!
