So Adam Richardson and I had a chance to chat for about 45 minutes last month. Instead of waiting until I can edit it down or transcribe the conversation, here’s a link to the complete mp3 file. (39mb until I figure out better compression utility).
It was a fascinating conversation, and we covered a range of topics. Some highlights:
- Chatting about the strategy practice at frog. Differences between traditional strategy offering from McKinsey or Bain. The advantages of integrating strategy with a more holistic practice including industrial and interaction designers, engineers, and others.
- Discussion of Org 2.0 companies and how they are better able to take on innovation and create compelling experience-based products, services, and systems. If you’re in an Org 1.0 company, start with a skunk works.
- Dealing with the innovation surplus. Companies that have embraced innovation now have no shortage of fantastic ideas. Now the challenge is prioritization and execution.
- Core insights. Like core competencies, core insights emerge from the unique combination of experience, skills, information, and activities of your organization. Core insights are hard to duplicate in the market, and offer significant competitive advantages.
- Some thoughts on influencing innovation - how can aspiring innovators escape the gravity well of the status quo? If you’re not in a company that embraces innovation, what can you do? Adam comes back to skunk works as one way to build momentum. Look for much more on this topic at bplusd in the coming weeks and months.
Thanks Adam for the chance to chat!
