Comments on: Business Fluency http://www.bplusd.org/2008/04/22/business-fluency/ Business + Design Sun, 20 Jul 2008 16:06:21 +0000 http://wordpress.org/?v=1.5.2 Comment on Business Fluency by: Jess McMullin http://www.bplusd.org/2008/04/22/business-fluency/#comment-66980 Wed, 23 Apr 2008 17:30:44 +0000 http://www.bplusd.org/2008/04/22/business-fluency/#comment-66980 I think that there's an untapped market for qualitative cultural research as part of the due diligence process during M&A work, since too often the rationale for a merger or acquisition is based on conceptual fluency considerations, but the success of corporate unions is largely due to cultural integration (or clashes). I think that there’s an untapped market for qualitative cultural research as part of the due diligence process during M&A work, since too often the rationale for a merger or acquisition is based on conceptual fluency considerations, but the success of corporate unions is largely due to cultural integration (or clashes).

]]> Comment on Business Fluency by: Matthew http://www.bplusd.org/2008/04/22/business-fluency/#comment-66856 Wed, 23 Apr 2008 07:52:21 +0000 http://www.bplusd.org/2008/04/22/business-fluency/#comment-66856 Amen to the need for greater cultural fluency in business environments. If conceptual fluency is language, then cultural fluency is the local dialect; it's different from organization to organization, and even from group to group in a single organization. Sam Ladner (http://designresearch.wordpress.com/) used to call the discovery of this "BEGging" (Business Ethnographic Gathering), which was the cultural discovery you need to do in order to really understand and respect the cultural elements of the business you're working in/with. Amen to the need for greater cultural fluency in business environments.

If conceptual fluency is language, then cultural fluency is the local dialect; it’s different from organization to organization, and even from group to group in a single organization. Sam Ladner (http://designresearch.wordpress.com/) used to call the discovery of this “BEGging” (Business Ethnographic Gathering), which was the cultural discovery you need to do in order to really understand and respect the cultural elements of the business you’re working in/with.

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