The i-freaking-Phone will save us from recession?
I like Bruce Nussbaum a lot. He’s a huge proponent of business and design, and I think that he’s done a lot to get corporate America to recognize the value of innovation and design (thinking and doing). Maybe because I admire his efforts so much, I have a hard time when he calls out the iPhone as one of the key platforms for escaping from recession. More particularly, innovation based on the iPhone SDK is touted as comparable economic benefit to innovation in healthcare and in environmental technology (energy / water / building / manufacturing / food / waste). Really? Healthcare isn’t a 2.1 billion dollar industry - it’s a 2.1 trillion dollar industry…that’s a heck of a lot of iPhones.
I agree that innovation investment is our best hope for combating economic slowdown, but innovation hype doesn’t help, it hurts.
iPhone and social media aside, it would be great to see investment in clean energy or in new healthcare models on par with the New Deal of the 1930s.
This entry was posted on Monday, March 17th, 2008 at 1:58 pm and is filed under , . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.