Design is not management consulting

When Bruce Nussbaum pimped a post about Design Is the New Management Consultancy I was disappointed. It showed the kind of breathless rah-rah that characterizes a sort of design thinking bubble - a look at design that lacks critical thinking, or understanding of what’s really involved in management consulting.

Fortunately, the thoughtful and articulate Victor Lombardi has responded with a must-read post contrasting and suggesting how design, and design thinking, can really fit into management.

Leave a Reply