Design is not management consulting
When Bruce Nussbaum pimped a post about Design Is the New Management Consultancy I was disappointed. It showed the kind of breathless rah-rah that characterizes a sort of design thinking bubble – a look at design that lacks critical thinking, or understanding of what’s really involved in management consulting.
Fortunately, the thoughtful and articulate Victor Lombardi has responded with a must-read post contrasting and suggesting how design, and design thinking, can really fit into management.