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Business + Design

Suspension of Belief

Good fiction transports the audience to experience things that never happened. That suspension of disbelief is central to the success of Harry Potter, Star Wars, comics, andTom Clancy thrillers.

For innovators, storytelling has an even more powerful possibility - the suspension of belief. Even more important than seeing a vision of some alternate future, innovators must overcome the status quo. Entrenched perspectives cam kill boundary breaking initiatives. Reframing is all about shifting belief, and storytelling and the suspension of belief are important initial tools as innovators reframe and revise the status quo.

What other tools have you used to help suspend belief?

This entry was posted on Friday, September 8th, 2006 at 8:28 am and is filed under , . You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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