Hijack the Brand - Courtesy of GM
So, co-creation is cool. And there’s a certain kind of valuable market research from criticism. But Chevy’s new Tahoe / Apprentice tie-in might not be the co-creation Nirvana that some poor brand manager imagined. Imagine a Tahoe commercial, where anyone can choose the words that cut between product shots…now imagine if that tool was made available. Online. For anyone. Here’s a great Tahoe commercial, until it gets pulled down. More linked up on Autoblog.
This entry was posted on Monday, April 3rd, 2006 at 2:48 pm and is filed under , . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
