Gain mag relaunches
AIGA has relaunched Gain, a journal about business and design. Interesting stuff…I’m looking forward to seeing what kind of content comes in…
It was interesting to read the article from Pruitt and Adlin about personas bridging the language of business and the language of design.
My personal take on that is creating shared references like personas is important, but that designers still need to cultivate business fluency if we’re going to be effective.
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