Tasos Calantzis, director at Readymade, a South African product design consultancy, has riffed on my design maturity model to come up with a great matrix looking at the implications of design maturity in different areas of the design process, business outcomes, and customer impact. Thanks for insights, Tasos!

AIGA has relaunched Gain, a journal about business and design. Interesting stuff…I’m looking forward to seeing what kind of content comes in…
It was interesting to read the article from Pruitt and Adlin about personas bridging the language of business and the language of design.
My personal take on that is creating shared references like personas is […]