One of the challenges in the business+design conversation is coming up with ideas that can provide measurements and more quantitative understanding of value. When I talk with people about value-centered design, quantifying Return on Experience is the most frequent question. And the short answer is that I don’t have a magic formula, at least not […]
Found via the anonymous blog Managing Innovation Thinking + Design comes this 2004 Finnish study on helping (mostly small) design firms transition to more strategic consulting offerings (PDF, 59 pages).
A while ago, Austin Govella commented on parallels between design maturity and leadership maturity here on bplusd, and said he’d look for a way to show his ideas. Now he’s got a great mashup that shows that correlation…with a fantastic visualization, and a thorough explanation of the similarities between design and leadership maturity.
Core77 is putting together a great series of conversations about design, strategy, and business. I wish I could attend - the first session looks superlative, and Allan and the rest of the crew at Core77 are tremendously savvy about seeing how design goes beyond the shiny designy level of style, beyond form and function to […]
So there’s a lot of conversation about outsourcing product design and development, with an undercurrent of Western fear - that *my* job, my salary will leave and go overseas. It’s polarizing, and often nationalistic, with an artificial “designed in the USA” product patriotism.
There is a real conversation there, but it’s a red herring for most […]
This summary article from C.K. Prahalad is a quick introduction to his ideas in his book The Future of Competition.
Beyond b-school thinking on codesign, I need to take the time to compare with Liz Sanders style participatory design, like the things outlined in this paper: Contextmapping: experiences from practice (PDF). Interesting mashup potential here…
There’s a lot of discussion in business circles about using ethnography to inform business decisions, and the wider trend of using cultural and observational data to drive consumer insight. The question that comes for me, when I hear people use ‘ethnography’ when they clearly aren’t sure what that entails, is how much of this interest […]
