Investing in Design - article in Stanford’s Ambidextrous mag
I wrote an introductory-level article for Stanford d.school’s Ambidextrous magazine (PDF) with my friend Rosa Wu. We discussed a few considerations for designers who want to see increased investment in design. This article riffs on some things that readers here already know about - design maturity, business fluency, and the need for designers to buy in to business if they are going to build business buy-in.
The most interesting thing for me was seeing Rosa (who works in private equity) come to conclusions through our discussions that sound suspiciously like what other people are saying - but she’s coming at this from the business and finance side, without previous exposure to Larry Keeley or Pat Whitney. Two things in particular - we are running into limits to efficiency on the supply chain, and so firms are looking for other sources of shareholder value, and that firms that are perceived as innovators command a premium in the market.
So, I’d appreciate feedback and thoughts…
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