Value Growth through Business Design
That’s the newish tagline for Mercer Management Consulting. This reflects a focus on what they’re calling business design for the past several years…but I’m not seeing much design perspective or mindset in reading their work, like this issue of the Mercer Management Journal on business design.
Business Design == Business Model? Organizational Design?
From the issue:
The discipline of Business Design is a means to capture value from the rapidly shifting “profit zones” of today’s discontinuous business environment. It differs from other strategy frameworks in 1) its relentless focus on achieving shareholder value growth through sustained operating profit growth, the paring down of assets, and predictable performance; 2) its substitution of a product-centric view of business with one that emphasizes five broad dimensions critical to shareholder value creation: customer selection and value proposition, value capture, strategic control, scope, and organizational systems; and 3) its “outside-in” perspective, which focuses on customers and the marketplace rather than on a company’s organizational structure, operations, or core capabilities.
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