An important note: don’t take the actual term ‘design thinking’ too seriously. It’s useful shorthand, but has some significant drawbacks. The real point of the design thinking conversation is about advancing a mindset and skillset that can produce better results.

At the same time, if ‘design thinking’ has its drawbacks, what should we use if we’re talking with business or other stakeholders? Victor Lombardi challenges the business design community to reframe design thinking for just this reason. That reframing does not meaning coming up with a different term to use for shorthand - instead it’s coming up with an elevator pitch that doesn’t rely on a term that crosses the buzzword line every Thursday.

This entry was posted on Sunday, October 23rd, 2005 at 10:00 pm and is filed under Design Thinking, Theory. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.