The Impact of Design Thinking on Business Models
Dave Pollard has only recently discovered design thinking, but his blog is one I’ve read for a long time in my “business+design” RSS folder. His post on the changing behavior of organizations reflects the impact that design thinking can have on business models and on the economic landscape.
I was struck by this thought in particular:
For the Fortune 500 (and for their shareholders) it’s likely to be bloody, a replay of the transformation that has seen huge organizations crumble and small upstarts soar past them over and over since the start of the Industrial Revolution. What’s likely to be different this time, however, is that the new upstarts will not grow into megaliths, but will instead spin off divisions into hundreds of small, autonomous, ever-agile entrepreneurial companies.
Does design thinking return the most value in only small entrepreneurial companies, or is there hope for the behemoths who embrace design.