Comments on: The Next Business Design Event? http://www.bplusd.org/2005/09/16/the-next-business-design-event/ Business + Design Thu, 20 Nov 2008 14:09:35 +0000 http://wordpress.org/?v=2.6 By: jess mcmullin http://www.bplusd.org/2005/09/16/the-next-business-design-event/#comment-26 jess mcmullin Wed, 22 Dec 2004 22:06:41 +0000 http://www.bplusd.org/2005/09/16/the-next-business-design-event/#comment-26 Aman Thanks for the thoughts - I'm well aware that this model is incomplete - it's just a progression from the focus on the specific system to acknowledging the bigger world. I'd be interested in any details about how you go about surfacing particular details - we're doing interviews and then later analysis keeping these dimesions in mind, but don't have a specific protocol to deal with those varied goal dimensions. Aman

Thanks for the thoughts - I’m well aware that this model is incomplete - it’s just a progression from the focus on the specific system to acknowledging the bigger world.

I’d be interested in any details about how you go about surfacing particular details - we’re doing interviews and then later analysis keeping these dimesions in mind, but don’t have a specific protocol to deal with those varied goal dimensions.

]]> By: jess mcmullin http://www.bplusd.org/2005/09/16/the-next-business-design-event/#comment-25 jess mcmullin Wed, 22 Dec 2004 22:03:46 +0000 http://www.bplusd.org/2005/09/16/the-next-business-design-event/#comment-25 I see Desirability as really <a href="http://semanticstudios.com/publications/semantics/000029.php">just one facet</a> of <b>creating shared value between businesses and their stakeholders</b>, which is what I do. But understanding how to address different facets of value, like desirability, usability, findability, and credibility is important, and worth talking about. I see Desirability as really just one facet of creating shared value between businesses and their stakeholders, which is what I do. But understanding how to address different facets of value, like desirability, usability, findability, and credibility is important, and worth talking about.

]]> By: Design Crux http://www.bplusd.org/2005/09/16/the-next-business-design-event/#comment-24 Design Crux Wed, 22 Dec 2004 21:53:39 +0000 http://www.bplusd.org/2005/09/16/the-next-business-design-event/#comment-24 What you are talking about is <a href="http://www.designcrux.netfirms.com/designusedesire.html" title="desirability">desirability design.</a> What you are talking about is desirability design.

]]> By: Aman Geld http://www.bplusd.org/2005/09/16/the-next-business-design-event/#comment-22 Aman Geld Wed, 22 Dec 2004 16:15:03 +0000 http://www.bplusd.org/2005/09/16/the-next-business-design-event/#comment-22 We always try to build our personas with a focus on their goals/motivations rather then tasks and operations; the latter is subordinated to the former. The Maslow model is not that bad itself but you will soon discover that it is not enough to grasp the level of values we are talking about here, and which would give *life* to your personas; besides, it is very de-tooled, there is no procedures described of you can get to the this 'value level' using the Maslow pyramid (and, by the way, your crystal too). We use a combination of 'value laddering' and 'psycho-semantic analysis' (e.g., repertoire grid method developed by Kelly) to co-discover with people their motivating forces. It takes much more time, and energy (and money) to get to this level, but then it pays off. But nice example anyway, very inspirational. Thank you for sharing your thoughts! We always try to build our personas with a focus on their goals/motivations rather then tasks and operations; the latter is subordinated to the former.

The Maslow model is not that bad itself but you will soon discover that it is not enough to grasp the level of values we are talking about here, and which would give *life* to your personas; besides, it is very de-tooled, there is no procedures described of you can get to the this ‘value level’ using the Maslow pyramid (and, by the way, your crystal too).

We use a combination of ‘value laddering’ and ‘psycho-semantic analysis’ (e.g., repertoire grid method developed by Kelly) to co-discover with people their motivating forces.

It takes much more time, and energy (and money) to get to this level, but then it pays off.

But nice example anyway, very inspirational. Thank you for sharing your thoughts!

]]> By: greenonions >> Dan Brown » Categorizing People http://www.bplusd.org/2005/09/16/the-next-business-design-event/#comment-23 greenonions >> Dan Brown » Categorizing People Wed, 31 Dec 1969 16:00:00 +0000 http://www.bplusd.org/2005/09/16/the-next-business-design-event/#comment-23 [...] ;ve been spending spare cycles on applying Lakoff’s ideas to Content Management, but <a href="http://www.interactionary.com/index.php?p=14">Jesse’s recent post</a> implies we do the same to our user research categories. In other words, by [...] [...] ;ve been spending spare cycles on applying Lakoff’s ideas to Content Management, but Jesse’s recent post implies we do the same to our user research categories. In other words, by [...]

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