The Next Business Design Event?
So, I attended the Rotman Business Design conference last January. Friends attended the Illinois Institute of Design Strategy Conference. I don’t know anyone who attended the New Zealand Better By Design conference. All good events, but where’s the next must-attend business and design event going to happen?
I’ll be attending DUX 2005 and I organized CANUX, the Canadian User Experience workshop hosted by the Banff Centre Sept. 23-26. But I’m still wondering when another event will be focused completely on the intersection of business and design (maybe GAIN 2006, as yet unannounced)?
If you know of a business design event, I’d appreciate you leaving a comment.
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December 22nd, 2004 at 9:15 am
We always try to build our personas with a focus on their goals/motivations rather then tasks and operations; the latter is subordinated to the former.
The Maslow model is not that bad itself but you will soon discover that it is not enough to grasp the level of values we are talking about here, and which would give *life* to your personas; besides, it is very de-tooled, there is no procedures described of you can get to the this ‘value level’ using the Maslow pyramid (and, by the way, your crystal too).
We use a combination of ‘value laddering’ and ‘psycho-semantic analysis’ (e.g., repertoire grid method developed by Kelly) to co-discover with people their motivating forces.
It takes much more time, and energy (and money) to get to this level, but then it pays off.
But nice example anyway, very inspirational. Thank you for sharing your thoughts!
December 22nd, 2004 at 2:53 pm
What you are talking about is desirability design.
December 22nd, 2004 at 3:03 pm
I see Desirability as really just one facet of creating shared value between businesses and their stakeholders, which is what I do. But understanding how to address different facets of value, like desirability, usability, findability, and credibility is important, and worth talking about.
December 22nd, 2004 at 3:06 pm
Aman
Thanks for the thoughts - I’m well aware that this model is incomplete - it’s just a progression from the focus on the specific system to acknowledging the bigger world.
I’d be interested in any details about how you go about surfacing particular details - we’re doing interviews and then later analysis keeping these dimesions in mind, but don’t have a specific protocol to deal with those varied goal dimensions.
December 22nd, 2004 at 4:51 pm
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